Who we are and what we stand for…

Promote

Encouraging financial services as a rewarding career. Shifting outdated perceptions and attracting new talent to the profession.

Professionalise

A commitment to integrity, continuous learning, and customer-first thinking. Reinforcing the credibility and long-term sustainability of the sales profession.

Collaborate

Breaking down competitive silos and cultivating a community through trust, transparency, and shared best practice.

TRUST3D was founded in 2025, by Will Church, Lewis Roddy and Marcus Paradiuk. Lucy Dolan joined the team as TRUST3D’s first Ambassador a few months later.

Testimonials

  • Amazing work guys, you are making a difference and bringing together a great community of likeminded, extremely talented people

  • TRUST3D is a really refreshing listen for anyone in financial services.

    It’s not just another podcast; it genuinely challenges advisers and people within the profession to think differently about growth, leadership, and where the profession is heading.

    Honest conversations, great guests, and plenty of thought provoking discussion.

  • I wanted to take a moment to share how impressive the TRUST3D podcast has become and the value it is bringing to the industry.

    What stands out most is how effectively the podcast creates a platform for open and honest conversations across the sector.

    What makes it particularly valuable is that it isn’t just another industry podcast — it actively challenges the status quo.